Glossary

Terms are grouped by theme. Each definition links to the page that covers the topic in detail.

The apps

Sweescape: the name of the software and of the company. Sweescape brings together the dashboard, SweeAnalytics and SweeScan. See Welcome to Sweescape.

Dashboard (SweeBadge): the web app where you create your events, your tickets and your ticketing page. Its header reads “SweeBadge”. See Find your way around the dashboard.

SweeAnalytics: the analytics web app: sales, traffic, conversions, feedback and campaigns. See Open SweeAnalytics.

SweeScan: the mobile app that scans ticket QR codes at the entrance. See Install the SweeScan app.

Account and plans

Plan: your subscription tier: Free, Advanced or Agency. It determines the features available and the number of brands. See Plans and subscription.

Brand: the unit that sets the plans apart. A brand is one Stripe account, one ticketing domain and one sending domain. Advanced: one brand. Agency: five.

White label: selling your tickets under your own name, in your own colors and on your own domain, without Sweescape appearing as the seller.

Activated Stripe account: a Stripe account whose information Stripe has fully approved (status “Account activated”). It is the condition for collecting sales. See Connect Stripe.

Invoice company: your company’s details (legal name, address, SIREN, VAT number) attached to a Stripe account. They appear on the invoices sent to buyers and can no longer be changed once entered.

Collaborator: a person with their own Sweescape account to whom you give access to an event. See Work as a team on an event.

AI credits: the number of uses of the artificial intelligence features included in your plan each month. See AI in Sweescape.

SMS credits: the prepaid balance used to send SMS. One SMS uses one credit. See Send the invitation by SMS.

Events and ticketing

Event with ticketing: an event whose attendees buy or book their place on your ticketing page. It has a Ticket tab. See Create an event.

Imported event: an event whose guest list you import from a file. It has no ticketing. An event’s type can no longer be changed after it is created.

Ticket: a type of seat on sale (“Early bird”, “Regular”, “VIP”), with its name, price, quantity and per-order limits. See Create and manage tickets.

Restricted ticket (“Code only” badge): a ticket hidden on the ticketing page, which only an access code reveals.

Incl. VAT / excl. VAT: including VAT / excluding VAT. In Sweescape, prices are entered including VAT; the VAT is deducted from the price. See Prices, VAT and fees.

Discount code (promo code): a code that lowers the price, by a percentage or by an amount. See Discount and access codes.

Access code: a code that unlocks one or more restricted tickets.

Code quota: the maximum number of uses of a code, counted in orders or in seats. A code can cover several ticketing pages and share its quota between them.

Order: a buyer’s purchase, which can contain several tickets. Each ticket in an order creates an attendee. See The purchase flow.

Reservation: during a purchase, the seats picked are held for the buyer for a few minutes, while they fill in the form and pay.

Ticketing page

Ticketing page: the public page where people discover your event and buy their tickets. See Your ticketing page.

Page editor: the visual, block-based tool used to build the ticketing page. See Get started with the page editor.

Block: an element of the page or of an email (heading, text, image, button…). See Ticketing page blocks.

Ticketing domain (custom domain): your own address, for example tickets.your-domain.com, which shows an event’s ticketing page. See Put your ticketing on your own domain.

Indexing: the permission given to search engines to show the page in their results. Turned off by default.

Extension: a module that adds a feature to the ticketing page or to the purchase flow, for example a seating plan or a countdown. See Extensions.

Attendees and entry

Attendee: a person expected at the event, with a ticket and a QR code. A buyer of three tickets creates three attendees. See View and manage your attendees.

Basic fields and custom fields: the information asked of each attendee. The basic fields (first name, last name, email) are always there; custom fields are the ones you add. See Choose the information asked of attendees.

Invitation: the message (email or SMS) that carries an attendee’s ticket. See Send invitations.

PDF ticket: the document attached to the invitation, with the attendee’s QR code. Some parts of the interface call it a “badge”. See Design the PDF ticket.

Wallet card: the version of the ticket that the attendee adds to Apple Wallet or Google Wallet on their phone. See Tickets in Apple Wallet and Google Wallet.

Check-in: recording an attendee’s presence, by scanning in SweeScan or by hand in the dashboard. Statuses: Registered, then Present.

Close check-in: the action that makes already scanned tickets scannable again, for example between two days of a festival. See Check attendees in and reopen scanning.

Emails and SMS

Audience: a list of contacts to send campaigns to, imported from a file or created from the attendees of a finished event. See Create and manage your audiences.

Contact: a row of an audience. Identity column: the column (usually the email) that tells one contact apart from another.

Segment: a subset of an audience defined by criteria. See Audience contacts and segments.

Campaign: an email or SMS sent to an audience or a segment, right away or at a scheduled date. See Create and send a campaign.

Automation: an email or SMS scheduled for a date, sent to an event’s attendees. See Schedule automatic messages.

Sending domain: your own verified domain, from which your emails are sent. Required for email campaigns. See Send from your own domain.

Variable: a word in double curly braces, replaced at send time by a piece of the recipient’s information (their first name, for example). See Personalize with variables.

Suppression list: the addresses and numbers excluded from campaigns: unsubscribes, failed addresses, complaints, manual additions. See Deliverability and unsubscribes.